McDonald's: 50th Anniversary Exhibition.

We partnered with Meta and McDonald’s HK to craft 5 engaging vertical videos featuring iconic mascots in famous Hong Kong spots, blending storytelling, visual effects and mobile-first best practices to drive real impact and the exhibition sold out during the campaign period! The results speak volumes: • 93% more link clicks • 49% lower cost per click • 57% lower cost per landing page view (vs. usual ads) META Case Study: https://www.facebook.com/business/success/mcdonalds-hong-kong