McDonald's: 50th anniversary

Animation / AI

2025

Client: McDonald’s Hong Kong

We partnered with Meta and McDonald’s HK to craft 5 engaging vertical videos featuring iconic mascots in famous Hong Kong spots, blending storytelling, visual effects and mobile-first best practices to drive real impact and the exhibition sold out during the campaign period!

The results speak volumes:
• 93% more link clicks
• 49% lower cost per click
• 57% lower cost per landing page view (vs. usual ads)

META  case study
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